Madden NFL 2001-2005

My Role

I did this I did this I did this

product type

Videogame game logic

Madden NFL is a long-running football game series from EA Sports, officially licensed by the NFL. Known for its annual releases and broadcast-style realism, it became a cultural touchstone in sports and gaming. Between 2001 and 2005, Madden NFL set new standards with innovations in presentation, cross-platform design, and online play, regularly topping U.S. sales charts. EA’s 2004 exclusive NFL deal further cemented its impact on the business and design of sports games.

ESO Lifecycle to Date, 2014-2024

product type

Videogame

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Product Elder Scrolls Online Development Direction Simon Steel Art Direction Adam Murgia Game Design Christine Brownell, Ray Mazza Interface Design Rodrigo Aguilar, Siddhartha Deb, Sammi Kim Engineering Nathan Baker, David Bromberg, Ernesto DiSabato, Troy Heere, Mark Santander, Wes Yue Producer Josh Hendren

Case Studies

The Sims is a life simulation franchise

control people in a virtual world, managing everything

The Sims is a life simulation franchise where players create and control people in a virtual world, managing everything from relationships to home design. Released in 2009.

The Sims is a life simulation franchise where players create and control people in a virtual world

Hey, Still Curious

User Interface Systems / Strategy

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Released 9999 Developer Cool Technology Company Platforms PC, Mac | Development Director Someone Cool Art Director Someone Cool Product Design Someone Cool Programming Very Cool Person, Another Cool One Contributing Designers They're Awesome, Talented Person, Cool Person

Madden NFL 2001-2005

My Role

I did this I did this I did this

product type

Videogame game logic

Madden NFL is a long-running football game series from EA Sports, officially licensed by the NFL. Known for its annual releases and broadcast-style realism, it became a cultural touchstone in sports and gaming. Between 2001 and 2005, Madden NFL set new standards with innovations in presentation, cross-platform design, and online play, regularly topping U.S. sales charts. EA’s 2004 exclusive NFL deal further cemented its impact on the business and design of sports games.

ESO Lifecycle to Date, 2014-2024

product type

Videogame

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Product Elder Scrolls Online Development Direction Simon Steel Art Direction Adam Murgia Game Design Christine Brownell, Ray Mazza Interface Design Rodrigo Aguilar, Siddhartha Deb, Sammi Kim Engineering Nathan Baker, David Bromberg, Ernesto DiSabato, Troy Heere, Mark Santander, Wes Yue Producer Josh Hendren

Case Studies

The Sims is a life simulation franchise

control people in a virtual world, managing everything

The Sims is a life simulation franchise where players create and control people in a virtual world, managing everything from relationships to home design. Released in 2009.

The Sims is a life simulation franchise where players create and control people in a virtual world

Hey, Still Curious

User Interface Systems / Strategy

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Released 9999 Developer Cool Technology Company Platforms PC, Mac | Development Director Someone Cool Art Director Someone Cool Product Design Someone Cool Programming Very Cool Person, Another Cool One Contributing Designers They're Awesome, Talented Person, Cool Person

Madden NFL 2001-2005

My Role

I did this I did this I did this

product type

Videogame game logic

Madden NFL is a long-running football game series from EA Sports, officially licensed by the NFL. Known for its annual releases and broadcast-style realism, it became a cultural touchstone in sports and gaming. Between 2001 and 2005, Madden NFL set new standards with innovations in presentation, cross-platform design, and online play, regularly topping U.S. sales charts. EA’s 2004 exclusive NFL deal further cemented its impact on the business and design of sports games.

ESO Lifecycle to Date, 2014-2024

product type

Videogame

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Product Elder Scrolls Online Development Direction Simon Steel Art Direction Adam Murgia Game Design Christine Brownell, Ray Mazza Interface Design Rodrigo Aguilar, Siddhartha Deb, Sammi Kim Engineering Nathan Baker, David Bromberg, Ernesto DiSabato, Troy Heere, Mark Santander, Wes Yue Producer Josh Hendren

Case Studies

The Sims is a life simulation franchise

control people in a virtual world, managing everything

The Sims is a life simulation franchise where players create and control people in a virtual world, managing everything from relationships to home design. Released in 2009.

The Sims is a life simulation franchise where players create and control people in a virtual world

Hey, Still Curious

User Interface Systems / Strategy

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Released 9999 Developer Cool Technology Company Platforms PC, Mac | Development Director Someone Cool Art Director Someone Cool Product Design Someone Cool Programming Very Cool Person, Another Cool One Contributing Designers They're Awesome, Talented Person, Cool Person

Madden NFL 2001-2005

My Role

I did this I did this I did this

product type

Videogame game logic

Madden NFL is a long-running football game series from EA Sports, officially licensed by the NFL. Known for its annual releases and broadcast-style realism, it became a cultural touchstone in sports and gaming. Between 2001 and 2005, Madden NFL set new standards with innovations in presentation, cross-platform design, and online play, regularly topping U.S. sales charts. EA’s 2004 exclusive NFL deal further cemented its impact on the business and design of sports games.

ESO Lifecycle to Date, 2014-2024

product type

Videogame

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Product Elder Scrolls Online Development Direction Simon Steel Art Direction Adam Murgia Game Design Christine Brownell, Ray Mazza Interface Design Rodrigo Aguilar, Siddhartha Deb, Sammi Kim Engineering Nathan Baker, David Bromberg, Ernesto DiSabato, Troy Heere, Mark Santander, Wes Yue Producer Josh Hendren

Case Studies

The Sims is a life simulation franchise

control people in a virtual world, managing everything

The Sims is a life simulation franchise where players create and control people in a virtual world, managing everything from relationships to home design. Released in 2009.

The Sims is a life simulation franchise where players create and control people in a virtual world

Hey, Still Curious

User Interface Systems / Strategy

Developer

Publisher

Platforms

Lifecycle

Initial Release 2014 Latest Release 2025

User Interface Team

Released 9999 Developer Cool Technology Company Platforms PC, Mac | Development Director Someone Cool Art Director Someone Cool Product Design Someone Cool Programming Very Cool Person, Another Cool One Contributing Designers They're Awesome, Talented Person, Cool Person

© 2025

Gary Boodhoo

A Product Designer

© 2025

Gary Boodhoo

A Product Designer

© 2025

Gary Boodhoo

A Product Designer